Baijiu Bar & Restaurant by United Design Practice

United Design Practice Portrays The En Vain Baijiu Bar & Restaurant Baijiu Bar & Restaurant

United Design Practice, the creator of the awarded design En Vain Baijiu Bar & Restaurant by United Design Practice explains, Our job is to design a Chinese Baijiu Bar for the young and fashionable. Chinese baijiu, a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context. The name En Vain, French for ‘in vain’, is a direct reference to this playful attitude of how to interpret culture. .

Baijiu Bar & Restaurant by United Design Practice Images:

VIA: http://competition.adesignaward.com/design.php?ID=45781

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